Hi, I am Bala!

🌍 3+ years of experience in conducting UX research through qualitative/quantitative analysis, surveys, user interviews, and usability testing and presenting insights to decision-makers and product development teams to incorporate design changes for elevating customer experience for Apps, websites, and products

Key Highlights of my professional journey

Insightful Collaboration: Partnering closely with fellow UX Researchers, I've meticulously documented customer feedback, user behavior, and preferences, synthesizing insights from interviews, surveys, and usability testing. This collaborative approach has yielded actionable recommendations for design changes, ensuring seamless user experiences.

Strategic Initiatives: Leading a pioneering UX research initiative at Arizona State University, I crafted a comprehensive research roadmap to modernize public parking signs. By developing persona maps, customer journeys, and leveraging data-driven insights, I identified key improvement opportunities, ultimately influencing administrative decisions to meet user needs effectively.

Design Innovation: Proficient in tools like Figma, Adobe XD, Sketch, and Balsamiq, I've translated research findings into tangible solutions by creating wireframes that address users' pain points and adhere to industry best practices. Through iterative design iterations, I've successfully influenced decision-makers to adopt user-centric designs, resulting in enhanced user satisfaction and engagement.

Product Leadership: As a Case Manager and Interim UX Researcher at Workplace Options, I spearheaded counseling initiatives and collaborated closely with product owners to launch impactful digital solutions such as the "iConnect You App." Through proactive usability testing and strategic insights, I drove significant downloads and revenue, amplifying user satisfaction and loyalty.

Academic Insights: Leveraging academic projects for Frontier Airlines and Costco, I conducted in-depth user research and usability testing, uncovering key pain points and opportunities for improvement. By presenting actionable insights and low-fidelity wireframes, I influenced design decisions and enhanced overall customer experiences.